Privacy Policy

Flowers by April take the privacy of your information very seriously. In basic terms, we respect your personal information and will only ask you for the information that we need to provide you with our services. We keep any personal data we collect safe and secure and we only share it with others where we need their help to deliver our services (such as delivery drivers, who may need your name and address to deliver your purchases). Be assured that we will never share your information in any other circumstance, nor will we sell it on elsewhere.

 Here are more details:

This privacy policy has been prepared in line with the EU’s General Data Protection Regulation (GDPR), which promotes fairness and transparency for all individuals in respect of their personal data. This privacy policy applies between you, the user of this website, and Flowers by April. It applies to our use of all Data collected by us or provided by you and, by using Flowers by April, you consent to our collection and use of such data. 

​1. The Data we collect

As a data controller we collect a variety of data in order to deliver our services to you and we will manage your personal data transparently, fairly and securely.

We may ask you to provide us with the following data: first and last names, postal address and postcode, telephone number(s), email and IP addresses, and financial information such as credit/debit card numbers. We may also use and manage photographic images with your prior consent.

We use this data to deliver our services to you, for marketing purposes to promote and advertise our business and to personalise your experience.

​2. How we collect Data

We collect data in the following ways:

- data is given to us by you

- data is collected automatically.

 Data that is given to us by you may be collected in accordance with this privacy policy when:

- you contact us via the website, telephone, post, email or any other means

- you set up an account to receive our products and services

- you make payments to us through this website or otherwise

- you enter a competition or promotion through this website or a social media channel

- you complete surveys that we use for research purposes

- you elect to receive marketing communications from us

- you use our services. 

​Data that is collected automatically may be collected via cookies on our website. Cookies are small pieces of data that websites send to a user’s computer and are stored on the user’s web browser. They are designed to enable the website to remember information, such as what a user might have put in a shopping cart. This information helps us to deliver and improve our services to you and to personalise your experience.

​3. How we use your Data

We use your data to provide you with the best possible service and experience. Data may be used by us to:

- maintain our internal record keeping

- deliver and improve our products and services

- to pass on marketing materials that may be of interest to you. 

​4. Who we share your personal Data with

Your information, such as your name, address, email address and phone number, may be shared with other suppliers, who are but are not limited to:

- our employees 

- delivery personnel 

- professional advisors 

- payment processors.

There are also certain situations in which we may share access to your personal data without your explicit consent; for example, if required by law, to protect life or an individual, or to comply with any valid legal process, government request, rule or regulation.

 5. Why we share your personal Data with the above

Information is sometimes shared with third parties to help fulfil and deliver our services, according to our agreed contract. Additionally information regarding Flowers by April services may be shared with our accountant. All third parties, unless specified, are based within the EEA.

​6. How we keep your personal Data secure

We keep your data secure by following internal policies of best practice and by storing your information on secure servers when submitted online. Online payment details are encrypted using SSL technology.

If you suspect any misuse, loss or unauthorised access of your Data, please let us know immediately by contacting  

​7. Data retention

Unless a longer retention period is required or permitted through law, we only hold personal data for the period necessary to fulfil the purposes outlined in this privacy policy, or until you request that the Data be deleted. Data may persist on back-up or archival media for legal, tax or regulatory purposes. 

​8. Your rights

You have the right:

-to be informed about the collection and use of your personal data

-to access your personal data and any supplementary information

-to have any errors in your personal data rectified

-to have your personal data erased

-to block or suppress the processing of your personal data

-to request that we move, copy or transfer your personal data 

-to object to our use of your personal data. 

9. Changes to our privacy policy and control

We may change this privacy policy from time to time. When we do, we will let you know by changing the date on this policy and notifying customers via the website of significant changes. By continuing to access or use our services after those changes become effective, you agree to be bound by the revised privacy policy.

We may sometimes provide links to other websites. This privacy policy does not extend to your use of such websites - you are advised to read the privacy policy of other websites before using them.

Questions, comments or requests relating to this Privacy Policy should be addressed to